Sam Hirbod

For Series A and B founders

You raised the round.
Everything still runs through you.

Coaching for Series A and B founders of B2B tech companies, who need the company to keep growing without every decision landing on their desk.

Free, 20 minutes. In person in New York or virtual.

Sam Hirbod, executive coach, New York
  • 200+agency founders and leadership teams coached at HubSpot
  • 250–600%revenue growth for three coached businesses in five months
  • 4 yearsof HubSpot awards in a row, 2023 to 2026
  • 152%of my own sales target in 2024
  • CECCertified Executive Coach, Harvard-trained

What usually breaks

What worked at 15 people stops working at 50

Nothing is wrong with the company. It just outgrew the way you run it.

NowEvery decision runs through youAfter 90 daysYour leaders decide; you steer

Decisions wait on you

The team grew; decision rights didn’t. Every escalation lands on your calendar, the leaders you hired check with you first and the company moves at the speed of your inbox.

Founder-led sales won’t scale

You closed the first customers yourself. A sales team needs a repeatable process from first call to signed deal, and a clean handoff to whoever delivers.

Hiring faster than you can onboard

The first managers you hire shape the company more than any plan does. Often you’re writing the roles, running the interviews and onboarding people without a system for any of it.

Revenue you already won slips

Growth hides churn. Without onboarding, client tiers and renewals that start well before the contract ends, customers you fought for quietly leave.

Your week isn’t yours

One-to-ones that are status updates, board prep at midnight and the conversation you keep putting off. The work only you can do gets the time that’s left.

How it works

90 days, one fix a week, built in the session

Weekly sessions, with you alone or with your sales, service or operations leads, so what we build is owned by the people who’ll run it. The first sessions work out where to start: decision rights, the sales process, hiring or your own week.

Between sessions I draft and build what we agreed, and you can reach me by email. After 90 days we set the pace together, from every other week to weekly.

$750a session, billed monthly for that month’s sessions

Why me

Nine years coaching founders through growth

At HubSpot I’ve coached the founders and leadership teams of more than 200 agencies, from startups to its largest partners. The 250 to 600% figure comes from three of them in one five-month stretch in 2024. They’re not the only ones who grew; they’re the ones I have hard numbers for.

I’ve also done the work myself. I built a digital marketing practice from scratch at Knowit and took it into Google’s partner program, and Google chose me to lead nationwide training in Sweden for 3,000+ people from more than 1,000 companies. At HubSpot I hit 152% of my own sales target in 2024 and built ten AI agents, some now used across the company globally.

Awards
Innovator, Automator and Trailblazer recognition for AI work, 2026 · Winner Circle Top Performer, 2025 · President’s Club and #1 Senior Partner Development Manager in North America, 2024 · #1 Global Strategic Channel Consultant, 2023
Training
Certified Executive Coach (CEC), Center for Executive Coaching · Wellcoaches Certified Professional Coach · Certificate of Leadership Excellence in Leading Teams, Harvard Division of Continuing Education · Leadership Essentials, Columbia Business School
References
28 recommendations on LinkedIn from clients, partners and colleagues

Questions founders ask

Before you book

Is this coaching or consulting?

Coaching first. With a founder the constraint is usually behavioral: decisions, delegation, the conversations you avoid. With the company it’s more often structural, like the sales process or the handoff to delivery, so parts of the work look like consulting. Most engagements involve both.

Can my leadership team join?

Yes. Sessions can include your sales, service or operations leads, so what we build is owned by the people who’ll run it after the 90 days.

Do you need access to our systems?

Usually not. I draft documents myself, and for anything that lives inside your systems I write the specification and your team builds it. No outside login, nothing waiting on a security review, and work starts straight away.

Do we meet in person or remotely?

Either. Most sessions run on video, and I can meet in person in New York.

Start with a free 20-minute call

Tell me what you’re building and where it’s stuck. I’ll tell you whether this is a fit, where we’d start and what it would cost. No charge, no pitch.

“Within a week I had a working MVP with a go-to-market plan in place.”

Founder, micro-SaaS
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