For Nordic companies in the US
You’re building the US business.
HQ still runs on Nordic time.
Coaching for Nordic marketing and revenue leaders taking a company into the US, whether you’re building the team or were just hired to lead it.
Free, 20 minutes, in English or Swedish.
- Swedishnative speaker, based in New York
- FirstSwedish-speaking specialist HubSpot hired in Dublin
- ~100agencies coached across the Nordics, UK and Benelux
- 9+ yearsat HubSpot, from startups to its largest partners
- 1,000+professionals coached
Who it’s for
Two moments when this works best
You’re building or running the US team
A marketing or revenue leader at a Swedish or Nordic company, building a US team or running one that isn’t growing fast enough yet.
You’ve just been hired to lead it
A senior leader in your first months of a new role, hired to make the US expansion work.
What usually gets in the way
Where the Nordic playbook breaks in the US
Most of what worked at home still works here. The parts that don’t are easy to miss until a quarter has already gone.
Stretched between HQ and the US team
You end up translating in both directions. HQ wants context and consensus; the US team wants decisions and speed. You’re doing both across time zones, and your own week disappears into it.
New in the role
You’re learning the company, the product and the US market at once, while HQ and the US team both judge your first quarter. That’s usually when the habits get set.
The market
US buyers expect a faster, more direct sales motion and there are more competitors in the room. Positioning that was clear in Stockholm can read as vague in New York.
The sales motion
At home a lot of business comes through relationships and patience. Here pipeline is usually built on volume, speed and follow-up; the playbooks and targets need to match.
Hiring
US hiring moves faster and works differently. Pay is often weighted toward commission, candidates negotiate and the first sales hires shape the team more than any plan does.
Why me
I’ve worked both sides of this
I’m a native Swedish speaker based in New York. I started my career in Stockholm’s digital marketing and analytics scene, working with companies across Scandinavia at Knowit.
At HubSpot in Dublin I was the first Swedish-speaking specialist they hired, covering and growing companies across Scandinavia, from startups to its largest partners. Nine years at HubSpot in all, coaching founders and senior leaders, including a stint as interim team lead across North and Latin America. I coach in English, Swedish and Spanish.
How it works
The same 90-day engagement as on my main site
Weekly sessions, with you alone or with your US and HQ leads. The first sessions work out where to start: the offer, the sales motion, the first hires or your own week. After 90 days we set the pace together.
$750a session, billed monthly for that month’s sessions
Start with a free 20-minute call
Tell me what you’re building in the US and what isn’t moving. I’ll tell you whether this is a fit, where we’d start and what it would cost. In English or Swedish.